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Bernice holding Guilty Pink liquid lipstick
Guilty Pink
Bernice, founder · Little Ferry, New Jersey
Matte lips in a Pink Is Life shade
UnapologeticVegan liquid matte · made in the USA
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Vol. I · No. 1 The Everyday Edition September 2026 · Little Ferry, NJ
Made for her. Made by Bernice.
Exclusively by Bernice
Est. 2021 Beauty with purpose.

Behind every lipstick, there’s a story.

Signature Pinks✶

Bori Red lipstick and box

Iconic pinks for every mood and moment.

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Lip Essentials✶

Pink Butter Kiss, worn

Everything you need for the perfect pout.

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Beauty & More✶

Pink About It, worn

Complete your look. Elevate your glow.

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The Signature Pinks · four shades

The Beauty Edit

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Bori Red lipstick with its box Bori Red, worn
Bori Red Vegan · bold · matte add to bag — $24.99
Show Girl Era lipstick Show Girl Era, worn
Show Girl Era Vegan · coral · matte add to bag — $23.99
Pink Butter Kiss lip butter Pink Butter Kiss, worn
Pink Butter Kiss Vegan · buttery · gloss add to bag — $18.00
Pink About It vegan lip liner Pink About It, worn
Pink About It Vegan · liner · matte add to bag — $14.99
In motion · the campaign

The story,
in motion.

Fifteen seconds with Guilty Pink, the shade that started it all.

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The Guilty Pink film0:15

Pink Is Life

More than a color—it’s a mindset. Live it. Wear it. Love it.

Made For You

Curated shades. Comfortable wear. Unforgettable you.

Beauty With Purpose

Confident beauty. Clean ingredients. Kind to all.

Bernice holding Guilty Pink Bernice, founder · Little Ferry, NJ
Her story

Exclusively by Bernice was created to empower women through beauty that feels personal, purposeful, and powerful. Bernice started it in Little Ferry, New Jersey, and every shade is made in the USA.

read her story

Pink is life. Live it. Wear it. Love it.

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Pink Is Life Lip Butter

Stories from the ladies

“The pinks are everything. So smooth, long lasting, and made for melanin.”

Jasmine R.

“Bernice created more than makeup. She created confidence in a tube.”

Taylor M.

“Every shade tells a story, and I finally see myself in every single one.”

Kayla B.

#pinkislife

@exclusivelybybernice
Hover to watchPink Is Life matte lips
On the water in Pink Is Life
Poughkeepsie Pink liquid lipstick
Pink About It, worn
The Pink Is Life boat ride
Bori Red, worn
In good company Walmart.com Major League Baseball The Salvation Army

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Guilty Pink$16.99
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