The lead story
Behind every
lipstick, there’s
a story.
Beauty that empowers. Shades that speak.
By Bernice • Founder
Beauty that empowers. Shades that speak.
More than a color—it’s a mindset. Live it. Wear it. Love it.
Curated shades. Comfortable wear. Unforgettable you.
Confident beauty. Clean ingredients. Kind to all.
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Vegan • Liquid • Matte
Vegan • Bold • Matte
Vegan • Liquid • Shine
Vegan • Buttery • Gloss
Fifteen seconds with Guilty Pink — the shade that started it all.
Shop Guilty Pink
Exclusively by Bernice was created to empower women through beauty that feels personal, purposeful, and powerful. Every product is thoughtfully made to help you show up as your most confident self—every single day.
“You can make money with what you love to do.”
— Bernice • Founder
Read our story✶ Live it. Wear it. Love it.
Shop the collection
“The pinks are everything! So smooth, long lasting, and made for melanin.”
— Jasmine R.
“Bernice created more than makeup—she created confidence in a tube.”
— Taylor M.
“Every shade tells a story, and I finally see myself in every single one.”
— Kayla B.
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