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Behind every lipstick, there’s a story.
Fifteen seconds with Guilty Pink, the shade that started it all.
shop guilty pinkMore than a color—it’s a mindset. Live it. Wear it. Love it.
Curated shades. Comfortable wear. Unforgettable you.
Confident beauty. Clean ingredients. Kind to all.
Bernice, founder · Little Ferry, NJ
Exclusively by Bernice was created to empower women through beauty that feels personal, purposeful, and powerful. Bernice started it in Little Ferry, New Jersey, and every shade is made in the USA.
read her storyPink is life. Live it. Wear it. Love it.
shop the collection
“The pinks are everything. So smooth, long lasting, and made for melanin.”
Jasmine R.
“Bernice created more than makeup. She created confidence in a tube.”
Taylor M.
“Every shade tells a story, and I finally see myself in every single one.”
Kayla B.






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